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Stephenson Megamart
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Stephenson Megamart
Stephenson Megamart is a retail and shopping brand focused on providing everyday consumer products through a modern and accessible shopping experience. The project focused on creating a bold and recognizable brand identity that improves visibility, customer engagement, and promotional communication across digital and print platforms.
- Client
Stephenson Megamart
- Category
Retail / Supermarket / Brand Design
- Date
28 June, 2025
- Location
Benin City, Nigeria
Overview Design
Design Objectives
- Create a strong and recognizable retail brand identity
- Improve promotional visibility for products and offers
- Build consistent branding across marketing materials
- Design customer-friendly retail visuals
- Develop a modern and scalable visual system
Brand Deliverables
- Promotional flyer designs
- Social media advertisement graphics
- Retail banner concepts
- Product showcase layouts
- Brand color direction
- Typography styling
- Marketing campaign visuals
Tools Used
Design Tools
- Adobe Photoshop
- Adobe Illustrator
- Figma
Creative Support
- Canva
- Pinterest (moodboarding & inspiration)
- magnific
Design Style
- Modern retail branding
- Promotional marketing layouts
- High-contrast visual hierarchy
- Commercial product advertising
- Clean and engaging retail presentation
Design Approach
The visual direction focused on:
- Bold retail-focused layouts
- Strong typography hierarchy
- High-visibility promotional design
- Clean product presentation
- Bright and engaging color usage
- Structured advertisement composition
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