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Pitch Ice
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Pitch Ice
Pitch Ice is a beverage branding and packaging design project focused on creating a bold, refreshing, and visually striking identity for zobolo (zobo) and fruit drinks.
The project aims to develop a modern FMCG identity that communicates freshness, natural flavor, and strong shelf appeal through vibrant packaging and clean visual storytelling. The brand is designed to stand out in competitive beverage markets by combining cultural relevance with contemporary packaging aesthetics.
- Client
Pitch Ice
- Category
FMCG / Beverage Branding / Packaging Design
- Date
20th March, 2026
- Location
Accra, Ghana
Beverage Branding & Packaging Design Project
Brand & Identity System
The Pitch Ice identity is built around a refreshing, bold, and natural visual language inspired by African beverage culture and tropical fruit freshness.
It includes:
- Logo design system
- Color palette inspired by zobo and pineapple tones
- Typography system
- Label structure and layout system
- Consistent visual identity across product variants
Packaging Design System
The packaging system is designed for strong retail visibility and product clarity.
Key outputs include:
- Zobolo (zobo) drink packaging design
- Pineapple fruit drink packaging design
- Multi-variant label system
- Front-facing product emphasis
- Clear flavor differentiation system
Tools & Technologies
Design & Branding
- Adobe Illustrator
- Adobe Photoshop
- Figma
Mockups & Presentation
- Smartmockups / PSD mockups
- Photoshop compositing tools
Visual Design Direction
The visual system emphasizes:
- Bold and refreshing color schemes
- Natural fruit-inspired tones (zobo red, pineapple yellow)
- Clean FMCG layout structure
- High contrast product presentation
- Modern African beverage aesthetic
- Youthful and energetic branding tone
Mockups & Presentation
The project is presented using:
- Bottle mockups
- Cold beverage condensation visuals
- Ice and freshness-themed compositions
- Shelf display simulations
- Advertising-style product renders
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